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Kenneth Kahn B. The PDMA Handbook of New Product Development Kenneth Kahn B. The PDMA Handbook of New Product Development Новинка

Kenneth Kahn B. The PDMA Handbook of New Product Development

New Product Development is one of the most important challenges facing organizations today. The Product Development and Management Association (PDMA) Handbook of New Product Development 3rd Edition provides an exceptional review of cutting edge topics for both new and experienced product development leaders. It offers a comprehensive and updated guide to the practices, processes and tools critical to achieving and sustaining new product/service development success in today’s world, delivering valuable information about the fundamentals as well as emerging practices such as venturing, virtual product development and the use of social media in NPD. As the premier global advocate for professionals and organizations working in the fields of new product/service development, PDMA has assembled in the Handbook unique content on the critical aspects of product development success including its 2012 Best Practices Research, Lessons Learned from its Outstanding Corporate Innovator Award Winners and keys to success from organizations with proven innovation track records. The 3rd Edition is an essential reference for anyone with responsibility for product development activities, from novices looking for fundamentals to experts seeking insights on emerging concepts, and is relevant for all functions and all product/service industries.
New-Product Diffusion Models (International Series in Quantitative Marketing, Vol 11) New-Product Diffusion Models (International Series in Quantitative Marketing, Vol 11) Новинка

New-Product Diffusion Models (International Series in Quantitative Marketing, Vol 11)

Product sales, especially for new products, are influenced by many factors. These factors are both internal and external to the selling organization, and are both controllable and uncontrollable. Due to the enormous complexity of such factors, it is not surprising that product failure rates are relatively high. Indeed, new product failure rates have variously been reported as between 40 and 90 percent. Despite this multitude of factors, marketing researchers have not been deterred from developing and designing techniques to predict or explain the levels of new product sales over time. The proliferation of the internet, the necessity or developing a road map to plan the launch and exit times of various generations of a product, and the shortening of product life cycles are challenging firms to investigate market penetration, or innovation diffusion, models. These models not only provide information on new product sales over time but also provide insight on the speed with which a new product is being accepted by various buying groups, such as those identified as innovators, early adopters, early majority, late majority, and laggards. New Product Diffusion Models aims to distill, synthesize, and integrate the best thinking that is currently available on the theory and practice of new product diffusion models. This state-of-the-art assessment includes contributions by individuals who have been at the forefront of developing and applying these models in industry. The book's twelve chapters are written by a combined total of thirty-two experts who together represent twenty-five different universities and other organizations in Australia, Europe, Hong Kong, Israel, and the United States. The book will be useful for researchers and students in marketing and technological forecasting, as well as those in other allied disciplines who study relevant aspects of innovation diffusion. Practitioners in high-tech and consumer durable industries should also gain new insights from New Product Diffusion Models. The bookis divided into five parts: I. Overview; II. Strategic, Global, and Digital Environments for Diffusion Analysis; III. Diffusion Models; IV. Estimation and V. Applications and Software. The final section includes a PC-based software program developed by Gary L. Lilien and Arvind Rangaswamy (1998) to implement the Bass diffusion model. A case on high-definition television is included to illustrate the various features of the software. Among the book's many highlights are chapters addressing the implications posed by the internet, globalization, and production policies upon diffusion analysis.
Roland Smart The Agile Marketer. Turning Customer Experience Into Your Competitive Advantage Roland Smart The Agile Marketer. Turning Customer Experience Into Your Competitive Advantage Новинка

Roland Smart The Agile Marketer. Turning Customer Experience Into Your Competitive Advantage

The marketer's guide to modernizing platforms and practices Marketing in the digital era is a whole new game: it's fundamentally about competing on the customer experience. Marketers must integrate a complex set of technologies to capture the customer's digital body language—and thereby deliver the right experiences, at the right times, via the right channels. This approach represents a formidable technological and practical challenge that few marketers have experience with. The methods that enable marketers to meet this challenge are emerging from an unexpected place: the world of software development. The Agile methodologies that once revolutionized software development are now revolutionizing marketing. Agile provides the foundation for alignment between the marketing and product management sides. It can unleash a whole array of new marketing opportunities for growth hacking as well as for «baking» marketing directly into your products or services. Beyond that, as a discipline it can serve as a bridge to strategic alignment, positioning the chief marketing officer alongside the chief product officer as the two primary drivers of the business. Written by a premier practitioner of modern marketing, this book will provide you with: Insights on the evolution of product development and management in the organization—and why marketing must partner with them in the new era An understanding of Agile methods and their application to marketing A plan for integrating Agile with your traditional methods Tactics to drive alignment with product management A pathway to becoming the steward of customer experience Rich with examples, case studies, illustrations, and exercises drawn from the author's wide-ranging experience (from startups to a top global technology company), The Agile Marketer will help you transform marketing in your organization, in spirit and practice—and help realize its critical roles in product management and the customer experience.
Antoine Picon Smart Cities. A Spatialised Intelligence Antoine Picon Smart Cities. A Spatialised Intelligence Новинка

Antoine Picon Smart Cities. A Spatialised Intelligence

As cities compete globally, the Smart City has been touted as the important new strategic driver for regeneration and growth. Smart Cities are employing information and communication technologies in the quest for sustainable economic development and the fostering of new forms of collective life. This has made the Smart City an essential focus for engineers, architects, urban designers, urban planners, and politicians, as well as businesses such as CISCO, IBM and Siemens. Despite its broad appeal, few comprehensive books have been devoted to the subject so far, and even fewer have tried to relate it to cultural issues and to assume a truly critical stance by trying to decipher its consequences on urban space and experience. This cultural and critical lens is all the more important as the Smart City is as much an ideal permeated by Utopian beliefs as a concrete process of urban transformation. This ideal possesses a strong self-fulfilling character: our cities will become ‘Smart’ because we want them to. This book opens with an examination of the technological reality on which Smart Cities are built, from the chips and sensors that enable us to monitor what happens within the infrastructure to the smartphones that connect individuals. Through these technologies, the urban space appears as activated, almost sentient. This activation generates two contrasting visions: on the one hand, a neo-cybernetic ambition to steer the city in the most efficient way; and on the other, a more bottom-up, participative approach in which empowered individuals invent new modes of cooperation. A thorough analysis of these two trends reveals them to be complementary. The Smart City of the near future will result from their mutual adjustment. In this process, urban space plays a decisive role. Smart Cities are contemporary with a ‘spatial turn’ of the digital. Based on key technological developments like geo-localisation and augmented reality, the rising importance of space explains the strategic role of mapping in the evolution of the urban experience. Throughout this exploration of some of the key dimensions of the Smart City, this book constantly moves from the technological to the spatial as well as from a critical assessment of existing experiments to speculations on the rise of a new form of collective intelligence. In the future, cities will become smarter in a much more literal way than what is often currently assumed.
Stanley Weiss I. Product and Systems Development. A Value Approach Stanley Weiss I. Product and Systems Development. A Value Approach Новинка

Stanley Weiss I. Product and Systems Development. A Value Approach

A thorough treatment of product and systems development in terms of value to all stakeholders Product and Systems Development compiles more than twenty years of research and practice from a value perspective, from vision and marketing to design, manufacturing, delivery, operations, and maintenance. It defines stakeholder value and identifies specific stakeholders in the product and system development process; covers best practices in development; and examines systems engineering, current industry views, and the life cycle of a value stream. Featuring appendices written by professionals in the field on topics such as Design Structure Matrices, Lean Enablers for systems engineering, and MDAO and simulations, this indispensable guide: Explains why stakeholders' values can hold the key to fulfillment or defeat of the developer's vision Emphasizes the succession of value-contributing practices and tools that form a framework for development success Integrates the technical, productivity, and customer/end-user elements in product and system development Uses more than 100 tables and figures to illustrate the above processes, as well as corollary elements of risk, failure analysis, and fault-tolerant design Includes numerous case studies and links to online material Product and Systems Development is an excellent coursebook for senior and graduate students in aerospace, mechanical, civil, electrical, and material engineering, as well as management science and engineering. It is also a useful reference for practicing engineers in a variety of technology-based industries.
A. Gould Lawrence Statistical Methods for Evaluating Safety in Medical Product Development A. Gould Lawrence Statistical Methods for Evaluating Safety in Medical Product Development Новинка

A. Gould Lawrence Statistical Methods for Evaluating Safety in Medical Product Development

This book gives professionals in clinical research valuable information on the challenging issues of the design, execution, and management of clinical trials, and how to resolve these issues effectively. It also provides understanding and practical guidance on the application of contemporary statistical methods to contemporary issues in safety evaluation during medical product development. Each chapter provides sufficient detail to the reader to undertake the design and analysis of experiments at various stages of product development, including comprehensive references to the relevant literature. Provides a guide to statistical methods and application in medical product development Assists readers in undertaking design and analysis of experiments at various stages of product development Features case studies throughout the book, as well as, SAS and R code
Боб Марли Bob Marley. Songs Of Freedom (4 CD + DVD) Боб Марли Bob Marley. Songs Of Freedom (4 CD + DVD) Новинка

Боб Марли Bob Marley. Songs Of Freedom (4 CD + DVD)

DVD - Rebel Music... The Definitive, Official Bob Marley Documentary, As Told By Those Who Knew Him Best. Featuring Previously Unheard Recordings, New Footage Of The Time And Live Performances Of Many Of Bob Marley's Classic Hits. Also Features Previously Unseen Footage Of Me With His Family And Early Years In "Trenchtown" As Well As Exclusive Interviews And His Wife Rita Marley, Former Girlfriends, Lee Scratch Perry, Chris Blackwell And The Original Members Of His Band, The Waiters. Features Stereo Audio With Subtitles In French, German, Spanish, Italian And English. Picture Format: NTSC Region Code: 2,3,4,5,6 Audio Content: Dolby Digital
Charter Edward Functional Food Product Development Charter Edward Functional Food Product Development Новинка

Charter Edward Functional Food Product Development

17947.94 руб. Найти похожее
According to an August 2009 report from PricewaterhouseCoopers, the United States market for functional foods in 2007 was US$ 27 billion. Forecasts of growth range from between 8.5% and 20% per year, or about four times that of the food industry in general. Global demand by 2013 is expected to be about $100 billion. With this demand for new products comes a demand for product development and supporting literature for that purpose. There is a wealth of research and development in this area and great scope for commercialization, and this book provides a much-needed review of important opportunities for new products, written by authors with in-depth knowledge of as yet unfulfilled health-related needs. This book addresses functional food product development from a number of perspectives: the process itself; health research that may provide opportunities; idea creation; regulation; and processes and ingredients. It also features case studies that illustrate real product development and commercialization histories. Written for food scientists and technologists, this book presents practical information for use in functional food product development. It is an essential resource for practitioners in functional food companies and food technology centres and is also of interest to researchers and students of food science. Key features: A comprehensive review of the latest opportunities in this commercially important sector of the food industry Includes chapters highlighting functional food opportunities for specific health issues such as obesity, immunity, brain health, heart disease and the development of children. New technologies of relevance to functional foods are also addressed, such as emulsion delivery systems and nanoencapsulation. Includes chapters on product design and the use of functional ingredients such as antioxidants, probiotics and prebiotics as well as functional ingredients from plant and dairy sources Specific examples of taking products to market are provided in the form of case studies e.g. microalgae functional ingredients Part of the Functional Food Science and Technology book series (Series Editor: Fereidoon Shahidi)
Беспроводные Наушники Mi Sports Bluetooth Earphones Black Беспроводные Наушники Mi Sports Bluetooth Earphones Black Новинка

Беспроводные Наушники Mi Sports Bluetooth Earphones Black

Xiaomi Mi Sport Bluetooth Headset - необычайно легкие и удобные беспроводные наушники с гарнитурой. Они защищены от влаги и пота, могут работать до 7 часов без подзарядки и при этом находиться на расстоянии до 10 метров от вашего устройства. Также вы можете индивидуально регулировать их расположение на вашей голове.
Vik Venkatraman Inspired!. Take Your Product Dream from Concept to Shelf Vik Venkatraman Inspired!. Take Your Product Dream from Concept to Shelf Новинка

Vik Venkatraman Inspired!. Take Your Product Dream from Concept to Shelf

The definitive reference guide for developing, launching, and rolling out a new product Each year, thousands of new products are introduced to market. Most fail. What's worse is it doesn't have to be this way. The fact is product failure is rarely the result of either a lack of need or desire for a product, but, rather, is due to an entrepreneur who lacks the know-how to successfully develop, launch and rollout his or her product. Inspired! Take Your Product Dream from Concept to Shelf helps entrepreneurs to successfully navigate the marketplace, avoiding the common mistakes most people make, while finding traction faster, and building an attractive brand that players across the value chain will want will want to buy. Provides readers with inspiring true stories and anecdotes, as well as insightful interviews with top entrepreneurs and merchandisers Presents invaluable research as to producers, designers, distributors, and retailers Divided into three easy-to-follow sections – Development, Launch, and Rollout With unemployment hovering around 10%, many individuals are turning to the world of entrepreneurship. Now more than ever individuals, start-ups, and small businesses need expert guidance on how to bring their products from concept to shelf. Inspired! provides that guidance.
Беспроводные Наушники Mi Sports Bluetooth Earphones White Беспроводные Наушники Mi Sports Bluetooth Earphones White Новинка

Беспроводные Наушники Mi Sports Bluetooth Earphones White

Xiaomi Mi Sport Bluetooth Headset - необычайно легкие и удобные беспроводные наушники с гарнитурой. Они защищены от влаги и пота, могут работать до 7 часов без подзарядки и при этом находиться на расстоянии до 10 метров от вашего устройства. Также вы можете индивидуально регулировать их расположение на вашей голове.
Гироскутер Smart Balance 10 New (Черная молния)+Сумка, Bluetooth,TaoTao, Самобаланс Гироскутер Smart Balance 10 New (Черная молния)+Сумка, Bluetooth,TaoTao, Самобаланс Новинка

Гироскутер Smart Balance 10 New (Черная молния)+Сумка, Bluetooth,TaoTao, Самобаланс

Гироскутер Smart Balance 10 New (Bluetooth, TaoTao APP, Самобаланс)
Гироскутер Smart Balance 10 New (Космостар)+Сумка, Bluetooth,TaoTao, Самобаланс Гироскутер Smart Balance 10 New (Космостар)+Сумка, Bluetooth,TaoTao, Самобаланс Новинка

Гироскутер Smart Balance 10 New (Космостар)+Сумка, Bluetooth,TaoTao, Самобаланс

Гироскутер Smart Balance 10 New (Bluetooth, TaoTao APP, Самобаланс)
Rankl Wolfgang Smart Card Handbook Rankl Wolfgang Smart Card Handbook Новинка

Rankl Wolfgang Smart Card Handbook

11559.58 руб. Найти похожее
The most comprehensive book on state-of-the-art smart card technology available Updated with new international standards and specifications, this essential fourth edition now covers all aspects of smart card in a completely revised structure. Its enlarged coverage now includes smart cards for passports and ID cards, health care cards, smart cards for public transport, and Java Card 3.0. New sub-chapters cover near field communication (NFC), single wire protocol (SWP), and multi megabyte smart cards (microcontroller with NAND-Flash). There are also extensive revisions to chapters on smart card production, the security of smart cards (including coverage of new attacks and protection methods), and contactless card data transmission (ISO/IEC 10536, ISO/IEC 14443, ISO/IEC 15693). This edition also features: additional views to the future development of smart cards, such as USB, MMU, SWP, HCI, Flash memory and their usage; new internet technologies for smart cards; smart card web server, HTTP-Protocol, TCP/IP, SSL/TSL; integration of the new flash-based microcontrollers for smart cards (until now the usual ROM-based microcontrollers), and; a completely revised glossary with explanations of all important smart card subjects (600 glossary terms). Smart Card Handbook is firmly established as the definitive reference to every aspect of smart card technology, proving an invaluable resource for security systems development engineers. Professionals and microchip designers working in the smart card industry will continue to benefit from this essential guide. This book is also ideal for newcomers to the field. The Fraunhofer Smart Card Award was presented to the authors for the Smart Card Handbook, Third Edition in 2008.
Гарнитура Logitech Stereo Headset H150 (синий) Гарнитура Logitech Stereo Headset H150 (синий) Новинка

Гарнитура Logitech Stereo Headset H150 (синий)

Накладные наушники Logitech Stereo Headset H150 с красочным дизайном станут великолепным выбором современной молодежи. Модель оснащена мягкими амбушюрами, имеет настраиваемое оголовье и универсальный 3,5-миллиметровый аудиоразъем, который может включаться практически в любую звуковоспроизводящую систему. Кроме того, наушники Logitech Stereo Headset H150 оборудованы микрофоном с подвижным механизмом, что удобно при общении по Skype.
Marty Cagan INSPIRED. How to Create Tech Products Customers Love Marty Cagan INSPIRED. How to Create Tech Products Customers Love Новинка

Marty Cagan INSPIRED. How to Create Tech Products Customers Love

How do today’s most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love—and that will work for your business. With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations—dramatically improving their own product efforts. Whether you’re an early stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success. Filled with the author’s own personal stories—and profiles of some of today’s most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix—INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love. The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new—sharing the latest practices and techniques of today’s most-successful tech product companies, and the men and women behind every great product.
Kirk-Othmer Kirk-Othmer Chemical Technology of Cosmetics Kirk-Othmer Kirk-Othmer Chemical Technology of Cosmetics Новинка

Kirk-Othmer Kirk-Othmer Chemical Technology of Cosmetics

19787.27 руб. Найти похожее
Educating professionals and students about the chemistry, formulation technology, and related regulatory aspects of cosmetics and perfume Cosmetics and perfume comprise a multibillion-dollar global industry. Kirk-Othmer Chemical Technology of Cosmetics provides authoritative information on the substances and processes involved, including key product groups, ingredients, formulation technology, packaging, and regulatory topics in twenty-two articles. This resource makes sense of a vast group of consumer products designed to improve the health, cleanliness, and physical appearance of the human exterior. It identifies natural and synthetic ingredients and gives details on formulation of the product so that the cosmetic is safe, easy to use, and performs as described. Particular attention is paid to the technologies that have been developed to produce them, including emulsification, stick technology, powder blending, and aerosol technology. Packaging is also addressed, as it must be attractive to the consumer, be environmentally friendly, and keep the product safe as well. Regulatory information reinforces the safety aspect. Based on Wiley's renowned Kirk-Othmer Encyclopedia of Chemical Technology, this book presents new and carefully updated articles, and features the same breadth and quality of coverage and clarity of presentation found in the original. This comprehensive guide is a valuable resource for chemists, R&D professionals, dermatologists, patent attorneys, regulatory agencies, and other professionals in the field of personal care products. It is also a must-have reference for students who plan to enter the field.
Marvin Weisbord R. Productive Workplaces. Dignity, Meaning, and Community in the 21st Century Marvin Weisbord R. Productive Workplaces. Dignity, Meaning, and Community in the 21st Century Новинка

Marvin Weisbord R. Productive Workplaces. Dignity, Meaning, and Community in the 21st Century

Strategy and Business 2012 Organizational Culture Book of the Year This third edition of the classic resource, Productive Workplaces is smart, well-written and well-researched, thoughtful, somewhat provocative, and a one-of-a-kind review of the integration of economics, technology, and people. It covers such topics as: the work on self as integral to organizational change; the revision of Lewinian concepts for a new era; and the history behind “getting everybody improving whole systems” as a response to fast change and increasing diversity (not the same as using any particular method). The themes, case studies (many revisited), and models are as relevant as ever.
Cutting Edge: Advanced: Student's Book (+ DVD-ROM) Cutting Edge: Advanced: Student's Book (+ DVD-ROM) Новинка

Cutting Edge: Advanced: Student's Book (+ DVD-ROM)

New World culture lessons encourage the exploration of contemporary topics and develop online research skills. Language live lessons provide motivating contexts for practising functional language and writing. Comprehensive Language summary and Grammar practice sections are included at the back of book as well as a Students' DVD-ROM featuring all the audio and video clips and a digital Mini dictionary of key vocabulary.
Finkenzeller Klaus RFID Handbook. Fundamentals and Applications in Contactless Smart Cards, Radio Frequency Identification and Near-Field Communication Finkenzeller Klaus RFID Handbook. Fundamentals and Applications in Contactless Smart Cards, Radio Frequency Identification and Near-Field Communication Новинка

Finkenzeller Klaus RFID Handbook. Fundamentals and Applications in Contactless Smart Cards, Radio Frequency Identification and Near-Field Communication

11559.58 руб. Найти похожее
This is the third revised edition of the established and trusted RFID Handbook; the most comprehensive introduction to radio frequency identification (RFID) available. This essential new edition contains information on electronic product code (EPC) and the EPC global network, and explains near-field communication (NFC) in depth. It includes revisions on chapters devoted to the physical principles of RFID systems and microprocessors, and supplies up-to-date details on relevant standards and regulations. Taking into account critical modern concerns, this handbook provides the latest information on: the use of RFID in ticketing and electronic passports; the security of RFID systems, explaining attacks on RFID systems and other security matters, such as transponder emulation and cloning, defence using cryptographic methods, and electronic article surveillance; frequency ranges and radio licensing regulations. The text explores schematic circuits of simple transponders and readers, and includes new material on active and passive transponders, ISO/IEC 18000 family, ISO/IEC 15691 and 15692. It also describes the technical limits of RFID systems. A unique resource offering a complete overview of the large and varied world of RFID, Klaus Finkenzeller’s volume is useful for end-users of the technology as well as practitioners in auto ID and IT designers of RFID products. Computer and electronics engineers in security system development, microchip designers, and materials handling specialists benefit from this book, as do automation, industrial and transport engineers. Clear and thorough explanations also make this an excellent introduction to the topic for graduate level students in electronics and industrial engineering design. Klaus Finkenzeller was awarded the Fraunhofer-Smart Card Prize 2008 for the second edition of this publication, which was celebrated for being an outstanding contribution to the smart card field.
Ari M. P. Koskinen Asymmetric Synthesis of Natural Products Ari M. P. Koskinen Asymmetric Synthesis of Natural Products Новинка

Ari M. P. Koskinen Asymmetric Synthesis of Natural Products

11559.58 руб. Найти похожее
Asymmetric Synthesis of Natural Products, 2nd Edition introduces students to this rapidly growing field of organic chemistry. The initial chapters present the foundations of asymmetric synthesis, including the theory and applications of individual asymmetric reactions. This is followed by chapters on each of the major individual classes of natural products; their structures, biosynthesis and interrelationships as well as examples of asymmetric syntheses and the practical value of these compounds. Natural product classes covered include carbohydrates, amino acids, peptides, proteins, nucleosides, nucleotides, nucleic acids, polyketides, isoprenoids, shikamic acid derivatives and alkaloids. For this second edition the text has been thoroughly updated and expanded, and includes new discussions and examples covering atom and redox economies, practical aspects and environmental awareness. Organocatalysis has emerged completely in the last ten years, and has been fully integrated into this new edition.

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Product sales, especially for new products, are influenced by many factors. These factors are both internal and external to the selling organization, and are both controllable and uncontrollable. Due to the enormous complexity of such factors, it is not surprising that product failure rates are relatively high. Indeed, new product failure rates have variously been reported as between 40 and 90 percent. Despite this multitude of factors, marketing researchers have not been deterred from developing and designing techniques to predict or explain the levels of new product sales over time. The proliferation of the internet, the necessity or developing a road map to plan the launch and exit times of various generations of a product, and the shortening of product life cycles are challenging firms to investigate market penetration, or innovation diffusion, models. These models not only provide information on new product sales over time but also provide insight on the speed with which a new product is being accepted by various buying groups, such as those identified as innovators, early adopters, early majority, late majority, and laggards. New Product Diffusion Models aims to distill, synthesize, and integrate the best thinking that is currently available on the theory and practice of new product diffusion models. This state-of-the-art assessment includes contributions by individuals who have been at the forefront of developing and applying these models in industry. The book's twelve chapters are written by a combined total of thirty-two experts who together represent twenty-five different universities and other organizations in Australia, Europe, Hong Kong, Israel, and the United States. The book will be useful for researchers and students in marketing and technological forecasting, as well as those in other allied disciplines who study relevant aspects of innovation diffusion. Practitioners in high-tech and consumer durable industries should also gain new insights from New Product Diffusion Models. The bookis divided into five parts: I. Overview; II. Strategic, Global, and Digital Environments for Diffusion Analysis; III. Diffusion Models; IV. Estimation and V. Applications and Software. The final section includes a PC-based software program developed by Gary L. Lilien and Arvind Rangaswamy (1998) to implement the Bass diffusion model. A case on high-definition television is included to illustrate the various features of the software. Among the book's many highlights are chapters addressing the implications posed by the internet, globalization, and production policies upon diffusion analysis.
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