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Kim Gilmour Digital Photography for the Older and Wiser. Get Up and Running with Your Digital Camera Kim Gilmour Digital Photography for the Older and Wiser. Get Up and Running with Your Digital Camera Новинка

Kim Gilmour Digital Photography for the Older and Wiser. Get Up and Running with Your Digital Camera

Helpful, easy-to-follow guide for new digital photographers over the age of 50 Digital photography is a fun and exciting hobby, but digital cameras can be overwhelming and daunting to a newcomer. If you're entering the digital photography world as an older adult—and wondering about which digital camera will meet your needs—this straightforward, helpful book is for you. Written in full colour with lots of screenshots and clear, easy-to-read type, this friendly guide assumes no previous experience in digital photography and walks you through the subject of digital photography from start to finish: selecting which type of digital camera is right for you, understanding the seemingly endless jargon, benefiting from valuable photograph tips, and much more. Provides guidance for purchasing your digital camera and deciphers the common jargon that is used in the field Walks you through all the features and functions of a digital camera Reveals top photography tips Explains how to retouch, enhance, and print your photos Demonstrates easy ways to share photos with friends and family Prepare properly, enjoy the freedom, and maybe even show the family a thing or two with this fun and practical guide!
Joe Hutsko Flip Video For Dummies Joe Hutsko Flip Video For Dummies Новинка

Joe Hutsko Flip Video For Dummies

The full-color guide to shooting great video with the Flip Video camera The inexpensive Flip Video camera is currently one of the hottest must-have gadgets. It's portable and connects easily to any computer to transfer video you shoot onto your PC or Mac. Although the Flip Video camera comes with a quick-start guide, it lacks a how-to manual, and this full-color book fills that void! Packed with full-color screen shots throughout, Flip Video For Dummies shows you how to shoot the best possible footage in a variety of situations. You'll learn how to transfer video to your computer and then edit it and share your Flip Video movies. Walks you through the basics of using a Flip Video camera and connecting it to your Mac or PC Explains how to shoot footage indoors, outdoors, and even underwater Covers editing video footage using FlipShare, Windows Movie Maker, or iMovie Shows you how to share Flip Video movies or upload them to YouTube, Facebook, and other sites You'll flip out when you discover just how easy a Flip Video camera can be when you have this book by your side!
Alan Hess Nikon D3200 Digital Field Guide Alan Hess Nikon D3200 Digital Field Guide Новинка

Alan Hess Nikon D3200 Digital Field Guide

A colorful, portable guide to all the features of Nikon's D3200 dSLR The Nikon D3200 dSLR camera is packed with fabulous features like a 24-megapixel sensor, full HD video capability with fulltime autofocus, and 4 frames-per-second continuous shooting mode. This full-color guide provides instructions for all the buttons, dials, modes, and menus plus a refresher course in photography basics. It illustrates the essentials of lighting, composition, and exposure with plenty of examples, and author Alan Hess, veteran concert photographer, even includes professional tips on improving portraits, candids, sports and travel photos, and much more. Sized to fit in a camera bag, the book includes a bonus gray and color checker card to help dSLR newcomers capture perfect white balance and color every time. Nikon's exciting D3200 dSLR offers a 24-megapixel sensor, full HD (1080p) video recording with fulltime autofocus and 4 fps high-speed continuous shooting mode, and a host of other features This full-color guide, in a portable 6 x 9-inch trim explains all the camera's settings, buttons, menus, and modes with step-by-step directions Explains how to choose lenses, adjust white balance, use autofocus, and manage exposure Author and professional photographer Alan Hess provides advice on improving your candids, portraits, sports and travel photos, macro photography, and more, with exquisite examples Includes a gray and color checker card to help you achieve perfect color Nikon D3200 Digital Field Guide is your new Nikon's best friend. Take it everywhere you take your camera and have expert advice at your fingertips.
Charlotte Lowrie K. Canon EOS Rebel T3/1100D Digital Field Guide Charlotte Lowrie K. Canon EOS Rebel T3/1100D Digital Field Guide Новинка

Charlotte Lowrie K. Canon EOS Rebel T3/1100D Digital Field Guide

Learn to use every feature of your Canon T3/1100D and get great shots every time Digital Field Guides offer step-by-step information about digital camera controls as well as tips and techniques for getting great photos in various common situations. This handy guide, perfectly sized to fit in a camera bag, explains how to use every button, dial, and setting on your Rebel T3/1100D and also covers using the improved HD video features, and in-camera movie editing options. Illustrated with the author's outstanding photos, the book provides recipes for getting the photo you want in any environment. The EOS Rebel T3/1100D is Canon's newest entry-level dSLR camera, offering a streamlined and simplified experience for new dSLR users This book explains every camera control, showing you how to use all the buttons, dials, and settings Cover the exciting new HD video features and offers suggestions for getting outstanding shots in common shooting situations Small-trim design makes it easy to take this guide along whenever you use your camera Includes a gray card and color checker card used to maintain accurate color and white balance New dSLR camera users will get up to speed quickly with the easy-to-follow guidance in this handy field guide.
Hoechsmann Michael Media Literacies. A Critical Introduction Hoechsmann Michael Media Literacies. A Critical Introduction Новинка

Hoechsmann Michael Media Literacies. A Critical Introduction

Media Literacies: A Critical Introduction traces the history of media literacy and grapples with the fresh challenges posed by the convergent media of the 21st century. The book provides a much-needed guide to what it means to be literate in today’s media-saturated environment. Updates traditional models of media literacy by examining how digital media is utilized in today’s convergent culture Explores the history and emergence of media education, the digitally mediated lives of today’s youth, digital literacy, and critical citizenship Complete with sidebar commentary written by leading media researchers and educators spotlighting new research in the field and an annotated bibliography of key texts and resources
Видеокамера SONY HDR-CX405, черный, Flash [hdrcx405b.cel] Видеокамера SONY HDR-CX405, черный, Flash [hdrcx405b.cel] Новинка

Видеокамера SONY HDR-CX405, черный, Flash [hdrcx405b.cel]

носитель: Flash, стабилизатор изображения - оптический, HD-video: 1080p, дисплей: 2.7, тип карт памяти: Memory Stick Micro, цвет: черный
Видеокамера SONY HDR-CX625, черный, Flash [hdrcx625b.cel] Видеокамера SONY HDR-CX625, черный, Flash [hdrcx625b.cel] Новинка

Видеокамера SONY HDR-CX625, черный, Flash [hdrcx625b.cel]

носитель: Flash, стабилизатор изображения - оптический, HD-video: 1080p, дисплей: 3, тип карт памяти: Memory Stick Micro, цвет: черный
Robert Correll Canon EOS 60D For Dummies Robert Correll Canon EOS 60D For Dummies Новинка

Robert Correll Canon EOS 60D For Dummies

A full-color guide to all the bells and whistles in your new Canon 60D If you own a Canon 60D, you?ve got a camera for advanced amateurs and one that?s very close to professional-level equipment. Now it?s time to make sure you get the very most out of all that power. Julie Adair King teams up with Robert Correll to help digital camera users catch their skills up to what their cameras have to offer in this fun but thorough guide. Understand all your camera?s features, move beyond the security blanket of Auto mode, and start capturing the pictures you?ve dreamed of. Gives you the full picture on Canon?s EOS 60D dSLR camera, in the friendly, easy-to-follow, For Dummies style Helps you explore the 18-mexapixel sensor, full HD video recording, a tilt-view LCD, and expanded in-camera editing tools and filters Teaches you tricks and techniques, with over 300 example photos and menu captures in full color Reveals how to adjust settings for optimal exposure, lighting, focus, and color Gives you ten top tips on photo editing The Canon 60D dSLR camera, the expertise of Julie Adair King and Robert Correll, and your own, untapped ability?all you need now is the book! Canon EOS 60D For Dummies.
Amy Martin Jo Renegades Write the Rules. How the Digital Royalty Use Social Media to Innovate Amy Martin Jo Renegades Write the Rules. How the Digital Royalty Use Social Media to Innovate Новинка

Amy Martin Jo Renegades Write the Rules. How the Digital Royalty Use Social Media to Innovate

Learn the rules to building loyal (and lucrative) digital followings Renegades Write the Rules reveals the innovative strategies behind the social media success of today’s top celebrities, brands, and sports icons, and how you can follow their lead. Author Amy Jo Martin is the founder of Digital Royalty and the woman who pioneered how professional sports integrate social media. In this book she shows how to build a faithful following and beat the competition clamoring for people's attention by continually delivering value – when, where, and how people want it. People want to be heard, to be involved, to be entertained, to be adventurous, to be informed. Reveals the winning strategies for using social media to achieve dramatic results Shows how to gain influence with social media that requires an unprecedented (and potentially uncomfortable) level of accessibility and ongoing affinity Filled with illustrative examples of social media successes (including Dwayne 'The Rock' Johnson, Shaquille O'Neal, and Nike) that show how humanizing a brand through social media leads to monetization Explores how Amy Jo Martin and other successful entrepreneurs are becoming renegades by using social media to innovate their personal and professional lives The book reveals one of the basic rules of digital media success: Humans connect with humans, not logos and creative taglines.
Кабель HDMI-microHDMI 1.4, Ultra-slim, PVC, 1м DVTech CB320 Кабель HDMI-microHDMI 1.4, Ultra-slim, PVC, 1м DVTech CB320 Новинка

Кабель HDMI-microHDMI 1.4, Ultra-slim, PVC, 1м DVTech CB320

Цифровой HDMI (microHDMI) кабель DVTech CB320 предназначен для высококачественной передачи видео- и аудиоматериалов с мобильных и портативных устройств оснащенных разъемом microHDMI на телевизор или монитор с разъемом HDMI.Поддержка многоканального цифрового HD аудиосигналаAudio Return Channel - канал возврата аудио для обеспечения аудиосоединения между телевизором и AV-ресивером без лишних проводовПоддержка HDTV видеосигнала: 3D-Video, Additional Color Spaces, Content Type, 4K x 2K Video, 1080p (Full HD), 1080i/720pEthernet-канал - скорость передачи данных до 100 Мб/секУльтратонкий дизайн обеспечивает гибкость кабеля и удобство применения
John Lee The Rise of the Platform Marketer. Performance Marketing with Google, Facebook, and Twitter, Plus the Latest High-Growth Digital Advertising Platforms John Lee The Rise of the Platform Marketer. Performance Marketing with Google, Facebook, and Twitter, Plus the Latest High-Growth Digital Advertising Platforms Новинка

John Lee The Rise of the Platform Marketer. Performance Marketing with Google, Facebook, and Twitter, Plus the Latest High-Growth Digital Advertising Platforms

Develop the skills and capabilities quickly becoming essential in the new marketing paradigm The Rise of the Platform Marketer helps you leverage the «always-on» consumer to deliver more personalized engagements across media, channels, and devices. By managing these interactions at scale throughout the customer lifecycle, you can optimize the value of your customers and segments through strategic use of Connected CRM (cCRM). This book shows you how to take advantage of the massive growth and proliferation of social and other digital media, with clear strategy for developing the new capabilities, tools, metrics, and processes essential in the age of platform marketing. Coverage includes identity management, audience management, consumer privacy and compliance, media and channel optimization, measurement and attribution, experience design, and integrated technology, plus a discussion on how the company as a whole must evolve to keep pace with marketing's increasingly rapid evolution and capabilities. The expansion of digital platforms has created addressability opportunity through search, video, display, and social media, offering today's foremost opportunity for competitive advantage. This book outlines the capabilities and perspective required to reap the rewards, helping you shift your strategy to align with the demands and expectations of the modern consumer. Develop the tools, metrics, and processes necessary to engage the modern consumer Gain a deep understanding of Connected Customer Relationship Management Leverage trends in technology and analytics to create targeted messages Adjust your company's structure and operations to align with new capabilities The new era of marketing requires thorough understanding of cCRM, along with the knowledge and innovative forethought to thrive in the ever-expanding digital audience platform environment. The Rise of the Platform Marketer gives you an edge, and helps you clear a path to full implementation.
Charlotte Lowrie K. Canon EOS 50D Digital Field Guide Charlotte Lowrie K. Canon EOS 50D Digital Field Guide Новинка

Charlotte Lowrie K. Canon EOS 50D Digital Field Guide

Charlotte Lowrie's indispensable guide to taking the best possible pictures with the Canon EOS 50D! Go well beyond the basics with this essential guide to getting great shots with the Canon EOS 50D camera. Professional photographer and bestselling author Charlotte Lowrie packs this portable guide with over 290 pages of beautiful full-color photos, proven techniques, and no-fail formulas for tapping all the features this exciting new high-resolution DSLR camera offers. Get to know your Canon EOS 50D, learn all the tricks, and then take this handy portable guide with you in the field for quick and easy reference. Master your Canon EOS 50D camera with expert guidance from Seattle-area professional photographer and popular author, Charlotte Lowrie Find pages of step-by-step techniques and professional tips that will help you understand all the functions, menus, and dials on your camera Explore topics that many competitive digital SLR books just touch on, including step-by-step instruction on exposure and composition Learn professional composition and lighting tricks Examine full-color examples of breathtaking ways to capture stills, portraits, and action shots Canon EOS 50D Digital Field Guide is the latest in the bestselling Digital Field Guide series that has taught thousands of photographers and beginners how to get the most out of their digital cameras.
Helmut Kobler Final Cut Pro HD For Dummies Helmut Kobler Final Cut Pro HD For Dummies Новинка

Helmut Kobler Final Cut Pro HD For Dummies

“Save it in the edit” is a common saying among film professionals. Editing makes the difference between boring vacation movies and exciting travelogues…between the whole dull news conference and the highlights on the evening news. Whether you’re a budding Spielberg, a proud parent who wants two-year-old Junior’s every feat documented for posterity, or a band that wants your music video to rock, Final Cut Pro HD For Dummies tells you what you need to know to edit regular digital or high definition video like a pro. It covers the basics of capturing, importing, and editing digital videos, with detailed how-to for: Organizing your media Navigating the audio and video Timeline tracks and selecting clips and frames on the Timelines Getting fancier with split, roll, ripple, slip, and slide edits Working with audio, including mixing, editing out scratches and pops, and using filters to create effects Using Soundtrack to compose a musical score, even if you don’t know the difference between horns and strings Apply transitions such as 3D simulation, dissolve, iris, stretch and squeeze, and more Adding text for captions, opening titles, and closing credits Color-correcting video Compositing, rendering, and outputting your final product to tape, CD, DVD, or the Web Three bonus chapters online go into more depth about rendering, customizing the interface, and managing media so you can refine your skills even further. Final Cut Pro HD For Dummies was written by Helmut Kobler, a Los Angeles-based filmmaker, owner of K2Films, and a frequent contributor to Macaddict Magazine. Having this book next to your editing equipment is the next best thing to having him sit next to you and guide you through the editing process.
ЖК Телевизор Full HD Philips 43PFS4012 43 дюйма ЖК Телевизор Full HD Philips 43PFS4012 43 дюйма Новинка

ЖК Телевизор Full HD Philips 43PFS4012 43 дюйма

Стильный дизайн модели Philips 4000 с технологией Digital Crystal Clear — это несомненное преимущество. Оцените качество изображения Full HD и чистоту звучания. Развлечения без границ!
ЖК Телевизор Full HD Philips 43PFS4062 43 дюйма ЖК Телевизор Full HD Philips 43PFS4062 43 дюйма Новинка

ЖК Телевизор Full HD Philips 43PFS4062 43 дюйма

Стильный дизайн модели Philips 4000 с технологией Digital Crystal Clear — это несомненное преимущество. Оцените качество изображения Full HD и чистоту звучания. Развлечения без границ!
ЖК Телевизор Full HD Philips 32PFT4132 32 дюйма ЖК Телевизор Full HD Philips 32PFT4132 32 дюйма Новинка

ЖК Телевизор Full HD Philips 32PFT4132 32 дюйма

Стильный дизайн и великолепные характеристики. Телевизор Philips 4100 с технологией Digital Crystal Clear обеспечивает воспроизведение качественного изображения Full HD с высокой контрастностью и чистым звучанием. Оцените превосходные возможности для развлечений и простоту использования данной модели.
Tim Spannaus Creating Video for Teachers and Trainers. Producing Professional Video with Amateur Equipment Tim Spannaus Creating Video for Teachers and Trainers. Producing Professional Video with Amateur Equipment Новинка

Tim Spannaus Creating Video for Teachers and Trainers. Producing Professional Video with Amateur Equipment

Creating Video for Teachers and Trainers This practical resource will help teachers and trainers produce professional quality training videos, even while using less than professional quality equipment and software. Author Timothy Spannaus shows how to use professional techniques with consumer-grade equipment to produce videos that work and tell the intended story, minimizing defects that get in the way of improving learning and performance. The end result is a video that can be used in classroom or labs, distributed on the web, packaged for use in learning management systems, or shared on social media sites. Praise for Creating Video for Teachers and Trainers «This is a practical, immediately usable resource, filled with concrete and creative ideas and tips. For those of us wanting to know how to plant our feet and not stumble when venturing into designing and making great videos, it's a godsend.» —Len Scrogan, digital learning architect, Future-Talk Blog «The perfect roadmap for instructional professionals new to video production. Includes evidence-based guidelines on the when, why, and how of video for training purposes.»—Ruth Clark, president, Clark Training and Consulting «In my 20-plus years working in the television, training, and corporate communication industry, Tim's book is the first to provide a practical and budget-conscious approach to video production for the learning professional. Comprehensive in its scope, the book's realistic examples, combined with a systematic roadmap, arms you with the tools to kickstart your videos with a quality and efficiency that we all dream about in the learning profession.»—David Shulkin, Video Operations and Instructional Technology Catalyst, Bloomfield Hills Schools Digital Media Services
Paul Chaney The Digital Handshake. Seven Proven Strategies to Grow Your Business Using Social Media Paul Chaney The Digital Handshake. Seven Proven Strategies to Grow Your Business Using Social Media Новинка

Paul Chaney The Digital Handshake. Seven Proven Strategies to Grow Your Business Using Social Media

Practical applications for using social media to boost your business Even today's most successful businesses are seeing shrinking returns on their advertising and marketing dollars. The Digital Handshake explains why advertising and marketing are losing their effectiveness and how to solve the problem using social media to corral elusive consumers. It explains the best practical business applications in current use and how you can use them to ramp up your business. Using case studies gleaned from real businesses, author Paul Chaney shows you how companies both large and small that can tap social media to mitigate market changes and reap valuable business benefit in the real world. Explains how you can use social media to grow your business and connect with consumers Author Paul Chaney is a leading authority on blogging and social media Covers practical, effective business applications for blogging, social networking, online video, microblogging and much more Shows how to design a comprehensive marketing strategy using traditional and new media platforms Today's technology can either undermine your marketing efforts or enhance them. The Digital Handshake helps you make sure the Internet grows your business for the long run.
Barbara Obermeier Digital Photography Just the Steps For Dummies Barbara Obermeier Digital Photography Just the Steps For Dummies Новинка

Barbara Obermeier Digital Photography Just the Steps For Dummies

Love taking pictures with your digital camera? Want to improve your skills, but don’t have a lot of time to spend? How about some straight-to-the-point tips that cut to the chase and show you step by step how to accomplish a task? If that sounds like just what you had in mind, Digital Photography Just The Steps For Dummies, 2nd Edition is exactly what you need. This handy, full-color guide breaks down the most important tasks into simple two-page, illustrated instructions. You choose what you want to do, flip to the right page, follow the instructions, and voilà! A new skill is yours! Digital Photography Just The Steps For Dummies, 2nd Edition covers important tasks from choosing a camera to printing your photos or turning them into slideshows or galleries. You’ll be able to: Select and use various lenses Take advantage of your meters Use tripods, screens, and scrims when shooting Work with depth of field Shoot and process Camera Raw images Download and organize your pictures Understand and use color profiles Edit in the “quick fix” mode Restore a vintage photo Create an online photo gallery, greeting cards, calendars, or CD jackets More than 170 digital photography tasks are presented in this easy-to-use, full-color reference. Grab a copy and find out how much more fun you can have with your digital camera!
Julie Adair King Nikon D90 For Dummies Julie Adair King Nikon D90 For Dummies Новинка

Julie Adair King Nikon D90 For Dummies

Your Nikon D90 digital camera offers professional-quality features like 11-point autofocus, Live View, and the ability to shoot HD video. Take full advantage of every feature with Nikon D90 For Dummies! This fun and easy guide helps you understand and use all the dials and modes, manage photo size and quality, take creative control with manual settings, and share your images in print or online. With this full-color book, getting great shots is a snap. You’ll learn to: Format memory cards, use Live View, create custom settings, and change lenses Use thumbnail and calendar displays and picture data, and get tips for inspecting your photos Control aperture, shutter speed, and ISO; work with active D-lighting; and use various flash modes Take control of lighting, exposure, and color Set up, shoot, and review photos using the viewscreen Record HD video, including sound, and know what your D90 can and can’t do Download, organize, and archive your images, share them in prints, e-mails, or slide shows, and use Nikon’s photo management software Decide when you should use JPEG and when to use NEF Adjust resolution for optimum print quality or file size Photographic expert Julie Adair King also shares secrets for getting the best point-and-shoot pictures, why you might not want to use the top image quality setting, and much more. Grab your Nikon D90 and Nikon D90 For Dummies, and start shooting!
John Carucci GoPro Cameras For Dummies John Carucci GoPro Cameras For Dummies Новинка

John Carucci GoPro Cameras For Dummies

Shoot, edit, and share action-packed video with a GoPro The world moves fast—so if you want to capture it in real time, only a fast-moving camera will do. Enter the GoPro! This small but powerful camera is easy to hold, wear, or mount to capture video of all your high-speed adventures. Unfortunately, to the uninitiated, it can be a bit intimidating—but fear not! With the help of this revised edition of GoPro Cameras For Dummies, you'll acquire the skills needed to shoot high-quality video or photos, edit raw footage into a final masterpiece, and share your GoPro works of art with the world. Compared with traditional digital video devices, the GoPro is a superhero. Okay, so it can't scale high rises, but it can go virtually anywhere and produce thrilling new perspectives of an epic slalom down the slopes or awesomely scenic hike—and everything in between. When still photos simply won't do the trick, GoPro Cameras For Dummies shows you step by step how to use your GoPro camera to make movies, work with available light, create time-lapse sequences, and so much more. Meet the full line of GoPro cameras, including the HERO5, and find the one that's right for you Get help setting your GoPro to shoot better video Discover what you need (or don't need) to shoot in the water Find step-by-step guidance for capturing better sound Edit your work like a GoPro guru Packed with full-color photos and updated to cover the latest GoPro cameras and software, this fun and accessible guide is a gadget lover's dream.
Максим Спиридонов Партнер digital-агентства Grape Влад Ситников Максим Спиридонов Партнер digital-агентства Grape Влад Ситников Новинка

Максим Спиридонов Партнер digital-агентства Grape Влад Ситников

Влад Ситников – об ориентирах своей компании и нюансах ее бизнеса, об истинной роли social media в выстраивании бренда, о настоящем и будущем комплексного маркетинга, о том, во что превратятся вскоре digital-агентства, и о том, в чем западные игроки рынка digital-маркетинга опережают российских. Интервью с гостем: – Влад Ситников: религиовед на ниве интернет-рекламы. «Мне постоянно приходится думать, как заставить людей верить». – «В будущем digital-агентств не станет». Какие специалисты будут ключевыми фигурами digital-маркетинга в ближайшие годы? – Система отношений внутри Grape. Структура компании и работа в ней. Эволюция: из агентства в мини-холдинг. – Перспективы видео в интернет-рекламе. – Какую пользу приносит членство в ассоциации digital-агентств SoDa? – Кейсы Grape в social media marketing. «Современный digital не может быть без social media». – Зарплаты и условия мотивации в social media marketing.
John Carucci Digital SLR Video and Filmmaking For Dummies John Carucci Digital SLR Video and Filmmaking For Dummies Новинка

John Carucci Digital SLR Video and Filmmaking For Dummies

Step-by-step guide for using your digital SLR to make quality video With digital SLR cameras becoming more and more popular as replacements for standalone video cameras, this book helps photographers become better videographers and shows videographers how to incorporate DSLRs into their work. The book includes an overview of the DSLR video tools and process and shows how to establish camera settings for effective capture, light a scene, get sound, and achieve the film look. The book also offers the basics on editing footage into a final product using common video editing tools. Offers everything needed to shoot, produce, and edit a professional looking videos using DSLR video equipment Written for both professional photographers and videographers and those just starting out Includes the steps for applying information to a film project, including developing a screenplay, approaching shooting like a cinematographer, and directing Contains a walkthrough of common video projects including making a music video, a wedding video, and video greeting card Digital SLR Video and Filmmaking for Dummies is designed to help photographers ramp up their video skills, videographers add DSLRs to their toolkits, and amateurs begin shooting their own short films and videos.
Barry Andersson The DSLR Filmmaker's Handbook. Real-World Production Techniques Barry Andersson The DSLR Filmmaker's Handbook. Real-World Production Techniques Новинка

Barry Andersson The DSLR Filmmaker's Handbook. Real-World Production Techniques

Learn to shoot professional-quality HD footage with your DSLR Camera The DSLR Filmmaker's Handbook, 2nd Edition is the expert guide to getting professional movie-making results with an HD video-enabled DSLR camera. Fully updated to reflect the latest technology, this updated edition provides guidance toward best practices and techniques that maximize results. Shooting HD video with a DSLR has many benefits – and also a few tricky drawbacks – but this guide gives you the insight and training you need to overcome these challenges as you learn what to anticipate, how to work around it, and how to fix imperfections in post-production. Award winning independent filmmaker Barry Andersson walks you through the shooting process and shows you what to do before, during, and after filming to ensure high quality results. Most of today's DSLRs have the capacity to shoot HD video. This, combined with incredible low-light capabilities, shallow depth of field, and relatively low price point make these cameras an extremely attractive entry point for would-be independent filmmakers. This book shows you how to exploit your DSLR's capabilities to produce beautiful film, with step-by-step expert instruction. Understand the limitations of DSLR video Learn what to plan for before filming begins Exploit HD capabilities to maximize the film's visuals Produce professional-level, film-quality footage With thorough explanations and expert instruction, The DSLR Filmmaker's Handbook, 2nd Edition is the training you need to start shooting beautiful HD footage.

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Develop the skills and capabilities quickly becoming essential in the new marketing paradigm The Rise of the Platform Marketer helps you leverage the «always-on» consumer to deliver more personalized engagements across media, channels, and devices. By managing these interactions at scale throughout the customer lifecycle, you can optimize the value of your customers and segments through strategic use of Connected CRM (cCRM). This book shows you how to take advantage of the massive growth and proliferation of social and other digital media, with clear strategy for developing the new capabilities, tools, metrics, and processes essential in the age of platform marketing. Coverage includes identity management, audience management, consumer privacy and compliance, media and channel optimization, measurement and attribution, experience design, and integrated technology, plus a discussion on how the company as a whole must evolve to keep pace with marketing's increasingly rapid evolution and capabilities. The expansion of digital platforms has created addressability opportunity through search, video, display, and social media, offering today's foremost opportunity for competitive advantage. This book outlines the capabilities and perspective required to reap the rewards, helping you shift your strategy to align with the demands and expectations of the modern consumer. Develop the tools, metrics, and processes necessary to engage the modern consumer Gain a deep understanding of Connected Customer Relationship Management Leverage trends in technology and analytics to create targeted messages Adjust your company's structure and operations to align with new capabilities The new era of marketing requires thorough understanding of cCRM, along with the knowledge and innovative forethought to thrive in the ever-expanding digital audience platform environment. The Rise of the Platform Marketer gives you an edge, and helps you clear a path to full implementation.
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