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Chris Dannen Google Voice For Dummies Chris Dannen Google Voice For Dummies Новинка

Chris Dannen Google Voice For Dummies

Save time and money with Google's revolutionary new phone system Google Voice combines existing phone lines, e-mail, and Web access into one central communication channel. Tech industry watchers expect it to give Skype some serious competition, yet little information is available on this new Google service. Google Voice For Dummies is the first and only book on Google's breakthrough new offering and provides essential information for individuals and businesses who want to take advantage of this exciting new technology. Google Voice is expected to have a major impact on telephony and to offer major cost savings for individuals and businesses This guide focuses on an in-depth understanding of setting up and using Google Voice and how to integrate it with other Google services, including Gmail, Google Chat, and Google Talk Discusses managing Google Voice within organizations and examines key concerns for business, schools, government, and other kinds of organizations Explains how Google Voice connects with the many phone options currently available and how to move toward an optimized and inexpensive, yet flexible and powerful phone environment The book is supported by news and updates on www.gvDaily.com, the leading Google Voice question and answer site created by authors Bud E. Smith and Chris Dannen Google Voice For Dummies supplies much-needed information on this free and exciting technology that the New York Times has called revolutionary.
Val Williams Disability and Discourse. Analysing Inclusive Conversation with People with Intellectual Disabilities Val Williams Disability and Discourse. Analysing Inclusive Conversation with People with Intellectual Disabilities Новинка

Val Williams Disability and Discourse. Analysing Inclusive Conversation with People with Intellectual Disabilities

Disability and Discourse applies and explains Conversation Analysis (CA), an established methodology for studying communication, to explore what happens during the everyday encounters of people with intellectual disabilities and the other people with whom they interact. Explores conversations and encounters from the lives of people with intellectual disabilities Introduces the established methodology of Conversation Analysis, making it accessible and useful to a wide range of students, researchers and practitioners Adopts a discursive approach which looks at how people with intellectual disabilities use talk in real-life situations, while showing how such talk can be supported and developed Follows people into the meetings and discussions that take place in self-advocacy and research contexts Offers insights into how people with learning disabilities can have a voice in their own affairs, in policy-making, and in research
Judy Apps Voice and Speaking Skills For Dummies Judy Apps Voice and Speaking Skills For Dummies Новинка

Judy Apps Voice and Speaking Skills For Dummies

Find your voice, and communicate with confidence Ever wondered why nobody hears you in meetings, or wished people would take you more seriously? Or maybe you're unhappy with your accent, or you feel insecure about your high-pitched or monotonous voice? Voice and Speaking Skills For Dummies will help you to discover the power of your voice, understand how it works, and use your voice like a professional whether in meetings, addressing an audience, or standing in front of a classroom. Take a deep breath, relax those vocal cords, and make your speech sparkle! We're not all planning to become politicians, or likely to address large audiences on a regular basis, but we all need to be able to communicate well to achieve success. Certain professions require a high level of vocal confidence, notably teachers and business leaders. As well as using body language effectively, we also rely on our voice to convey passion, exude enthusiasm, and command attention–and that's before we've considered the content of our words! A clear understanding of how your voice works, how to maximize its effectiveness, and ways to overcome voice 'gremlins' such as speaking too fast, stuttering, or sounding childish, is pivotal to enabling you to succeed, whatever the situation. Highlights the importance of your voice, explains how to use it effectively Gives you confidence in public speaking Helps you use your voice to make a great first impression in all aspects of your life Includes a CD with vocal exercises to help you communicate with confidence. Whether you're looking to improve your speaking skills for work or personal gain–or both–Voice and Speaking Skills For Dummies gives you everything you need to find your voice and communicate with confidence. Note: CD and other supplementary materials are not included as part of the e-book file, but are available for download after purchase.
David Ciccarelli Voice Acting For Dummies David Ciccarelli Voice Acting For Dummies Новинка

David Ciccarelli Voice Acting For Dummies

Make a career out of your voice? Easy. Voice acting is like acting, but just using your voice! It's a unique career where the actor's voice can be heard worldwide-in commercials, on audiobooks, in animated movies, documentaries, online videos, telephone systems and much, much more. The point is to bring the written word to life with the human voice. With step-by-step explanations and an abundance of examples, Voice Acting For Dummies is the ultimate reference for budding voice actors on auditioning, recording, producing voice-overs, and promoting themselves as a voice actor. Creating a voice acting demo Finding your signature voice Interpreting scripts Using audio editing software Promoting your voice acting talents If you're an aspiring voice actor or an actor or singer considering a career transition, Voice Acting For Dummies has everything you need to let your voice talents soar.
John Arnold Mobile Marketing For Dummies John Arnold Mobile Marketing For Dummies Новинка

John Arnold Mobile Marketing For Dummies

Straightforward advice on building and launching a mobile marketing plan Mobile communication is hot, and so is marketing on mobile devices. Mobile Marketing For Dummies provides a clear and easy path for creating, launching, and making the most of a mobile marketing program. Designed for marketing professionals and other business people who may have little experience with the medium, it explains mobile marketing and how to convert a traditional marketing plan to mobile. Topics include assembling resources and budget, creating a plan, following best practices, building mobile sites, and much more. Explains what mobile marketing is, how you can adapt a traditional marketing plan for mobile, and how to create and launch a mobile marketing plan from scratch Covers activating a plan using voice, text, e-mail, and social media campaigns Explores the nuts and bolts of building mobile sites, apps, monetizing mobile, and advertising on other mobile properties Mobile Marketing For Dummies gives you the tools to succeed in this exciting environment.
Man Rhee Young Wireless Mobile Internet Security Man Rhee Young Wireless Mobile Internet Security Новинка

Man Rhee Young Wireless Mobile Internet Security

The mobile industry for wireless cellular services has grown at a rapid pace over the past decade. Similarly, Internet service technology has also made dramatic growth through the World Wide Web with a wire line infrastructure. Realization for complete wired/wireless mobile Internet technologies will become the future objectives for convergence of these technologies through multiple enhancements of both cellular mobile systems and Internet interoperability. Flawless integration between these two wired/wireless networks will enable subscribers to not only roam worldwide, but also to solve the ever increasing demand for data/Internet services. In order to keep up with this noteworthy growth in the demand for wireless broadband, new technologies and structural architectures are needed to greatly improve system performance and network scalability while significantly reducing the cost of equipment and deployment. Dr. Rhee covers the technological development of wired/wireless internet communications in compliance with each iterative generation up to 4G systems, with emphasis on wireless security aspects. By progressing in a systematic matter, presenting the theory and practice of wired/wireless mobile technologies along with various security problems, readers will gain an intimate sense of how mobile internet systems operate and how to address complex security issues. Features: Written by a top expert in information security Gives a clear understanding of wired/wireless mobile internet technologies Presents complete coverage of various cryptographic protocols and specifications needed for 3GPP: AES, KASUMI, Public-key and Elliptic curve cryptography Forecast new features and promising 4G packet-switched wireless internet technologies for voice and data communications Provides MIMO/OFDMA-based for 4G systems such as Long Term Evolution (LTE), Ultra Mobile Broadband (UMB), Mobile WiMax or Wireless Broadband (WiBro) Deals with Intrusion Detection System against worm/virus cyber attacks The book ideal for advanced undergraduate and postgraduate students enrolled in courses such as Wireless Access Networking, Mobile Internet Radio Communications. Practicing engineers in industry and research scientists can use the book as a reference to get reacquainted with mobile radio fundamentals or to gain deeper understanding of complex security issues.
Patrick Pfeiffer Bass Guitar Exercises For Dummies Patrick Pfeiffer Bass Guitar Exercises For Dummies Новинка

Patrick Pfeiffer Bass Guitar Exercises For Dummies

Learn to play bass guitar quickly and easily with this guide and bonus interactive CD! The bass guitar is utilized in almost every single genre of music-rock, classical, jazz, metal, funk, and country just to name a few. Bass Guitar Exercises For Dummies provides bassists an opportunity to dabble with all these styles and more. Regardless of your intended musical style, this hands-on guide provides the tips and drills designed to help perfect your playing ability. Features a wide variety of over 300 exercises and technique-building practice opportunities tailored to bass guitar From classic blues bass rhythms to funk, rock, and reggae bass patterns, players of all styles benefit from the exercises and chords presented Shows you proper hand and body posture and fingering and hand positions Each lesson concludes with a music piece for you to try The audio CD includes practice pieces that accompany the exercises and drills presented in each section Helps you build your strength, endurance, and dexterity when playing bass Whether you're a beginner bass player or you're looking to stretch your playing skills, Bass Guitar Exercises For Dummies is the book for you! CD-ROM/DVD and other supplementary materials are not included as part of the e-book file, but are available for download after purchase.
Rajput Nitendra Speech in Mobile and Pervasive Environments Rajput Nitendra Speech in Mobile and Pervasive Environments Новинка

Rajput Nitendra Speech in Mobile and Pervasive Environments

This book provides a cross-disciplinary reference to speech in mobile and pervasive environments Speech in Mobile and Pervasive Environments addresses the issues related to speech processing on resource-constrained mobile devices. These include speech recognition in noisy environments, specialised hardware for speech recognition and synthesis, the use of context to enhance recognition and user experience, and the emerging software standards required for interoperability. This book takes a multi-disciplinary look at these matters, while offering an insight into the opportunities and challenges of speech processing in mobile environs. In developing regions, speech-on-mobile is set to play a momentous role, socially and economically; the authors discuss how voice-based solutions and applications offer a compelling and natural solution in this setting. Key Features Provides a holistic overview of all speech technology related topics in the context of mobility Brings together the latest research in a logically connected way in a single volume Covers hardware, embedded recognition and synthesis, distributed speech recognition, software technologies, contextual interfaces Discusses multimodal dialogue systems and their evaluation Introduces speech in mobile and pervasive environments for developing regions This book provides a comprehensive overview for beginners and experts alike. It can be used as a textbook for advanced undergraduate and postgraduate students in electrical engineering and computer science. Students, practitioners or researchers in the areas of mobile computing, speech processing, voice applications, human-computer interfaces, and information and communication technologies will also find this reference insightful. For experts in the above domains, this book complements their strengths. In addition, the book will serve as a guide to practitioners working in telecom-related industries.
Jamie McQuiggan Mobile Learning. A Handbook for Developers, Educators, and Learners Jamie McQuiggan Mobile Learning. A Handbook for Developers, Educators, and Learners Новинка

Jamie McQuiggan Mobile Learning. A Handbook for Developers, Educators, and Learners

Explore the game-changing technology that allows mobile learning to effectively reach K-12 students Mobile Learning: A Handbook for Developers, Educators and Learners provides research-based foundations for developing, evaluating, and integrating effective mobile learning pedagogy. Twenty-first century students require twenty-first century technology, and mobile devices provide new and effective ways to educate children. But with new technologies come new challenges—therefore, this handbook presents a comprehensive look at mobile learning by synthesizing relevant theories and drawing practical conclusions for developers, educators, and students. Mobile devices—in ways that the laptop, the personal computer, and netbook computers have not—present the opportunity to make learning more engaging, interactive, and available in both traditional classroom settings and informal learning environments. From theory to practice, Mobile Learning explores how mobile devices are different than their technological predecessors, makes the case for developers, teachers, and parents to invest in the technology, and illustrates the many ways in which it is innovative, exciting, and effective in educating K-12 students. Explores how mobile devices can support the needs of students Provides examples, screenshots, graphics, and visualizations to enhance the material presented in the book Provides developers with the background necessary to create the apps their audience requires Presents the case for mobile learning in and out of classrooms as early as preschool Discusses how mobile learning enables better educational opportunities for the visually impaired, students with Autism, and adult learners. If you're a school administrator, teacher, app developer, or parent, this topical book provides a theoretical, well-researched discussion of the pedagogical theory and mobile learning, as well as practical advice in setting up a mobile learning strategy.
Timothy Kelly V. VoIP For Dummies Timothy Kelly V. VoIP For Dummies Новинка

Timothy Kelly V. VoIP For Dummies

Put your phone system on your computer network and see the savings See how to get started with VoIP, how it works, and why it saves you money VoIP is techspeak for «voice over Internet protocol,» but it could spell «saving big bucks» for your business! Here's where to get the scoop in plain English. Find out how VoIP can save you money, how voice communication travels online, and how to choose the best way to integrate your phone system with your network at home or at the office. Discover how to: Use VoIP for your business or home phone service Choose the best network type Set up VoIP on a wireless network Understand transports and services Demonstrate VoIP's advantages to management
Ludman Harold S. ABC of Ear, Nose and Throat Ludman Harold S. ABC of Ear, Nose and Throat Новинка

Ludman Harold S. ABC of Ear, Nose and Throat

This new edition of the best-selling ABC of Otolaryngology offers an up-to-date overview of otolaryngology, and head and neck surgery (ENT). Now in its fifth edition, the ABC of Ear, Nose and Throat advises on how best to manage patients with the most common ENT-related problems. Thoroughly revised and updated, this new edition includes extra chapters on facial pain, head and neck tumours, sleep apnoea and epistaxis, as well as recent advances in ENT evaluation and investigations (especially CT and MRI) and minimally invasive techniques. New material on voice, breathing and swallowing disorders, hearing impairment and cochlear implants has been added, with new pictures, illustrations and algorithms throughout. The ABC of Ear, Nose and Throat offers an essential introduction to this fundamental speciality for students, whilst providing a practical reference for GPs, GP registrars, junior doctors and nurses.
Jack Brennan Straight Talk on Investing. What You Need to Know Jack Brennan Straight Talk on Investing. What You Need to Know Новинка

Jack Brennan Straight Talk on Investing. What You Need to Know

Classic investment guidance for everyone As Chairman and CEO of one of the most respected mutual fund companies in the world, The Vanguard Group, Jack Brennan has made a career out of helping people invest for long-term success. In Straight Talk on Investing, he cuts to the chase and provides readers with sound advice and solid guidance to investing for today and tomorrow, in a bull market or bear market. Starting with a clear explanation of the financial facts of life, Brennan explains that investing is a lot easier than most people think. He shows readers how to develop a financial plan, construct and manage a sensible investment program, and maintain perspective in a sometimes crazy world. Refreshing in its simplicity and honesty, Straight Talk on Investing is a badly needed tonic to the hangover of the bull market of the 1990s. Filled with meaningful guidance for investors from a leading investment luminary, this invaluable resource will help readers make better investment decisions and restore financial faith in themselves, so they can confidently navigate the markets toward their financial goals. Jack Brennan (Wayne, PA) is the Chairman and CEO of The Vanguard Group, the world's second-largest mutual fund company, with $600 billion in assets under management and 15 million shareholder accounts. Mr. Brennan is a frequent guest on financial news programs and is regularly quoted in leading business and personal finance publications, including The Wall Street Journal and The New York Times. In 2000 and 2001, SmartMoney ranked him as one of the most influential individuals in investing. Marta McCave (Wayne, PA) is a senior financial writer for The Vanguard Group and a former journalist. She was a founding member of the national reporting staff of USA Today and was a contributor to a number of newspapers and magazines before joining Vanguard.
Stephen Liddle T. Molecular Metal-Metal Bonds. Compounds, Synthesis, Properties Stephen Liddle T. Molecular Metal-Metal Bonds. Compounds, Synthesis, Properties Новинка

Stephen Liddle T. Molecular Metal-Metal Bonds. Compounds, Synthesis, Properties

Systematically covering all the latest developments in the field, this is a comprehensive and handy introduction to metal-metal bonding. The chapters follow a uniform, coherent structure for a clear overview, allowing readers easy access to the information. The text covers such topics as synthesis, properties, structures, notable features, reactivity and examples of applications of the most important compounds in each group with metal-metal bonding throughout the periodic table. With its general remarks at the beginning of each chapter, this is a must-have reference for all molecular inorganic chemists, including PhD students and postdocs, as well as more experienced researchers.
Super Minds: Level 2: Teacher's Book Super Minds: Level 2: Teacher's Book Новинка

Super Minds: Level 2: Teacher's Book

Super Minds is a seven-level course for young learners. This exciting seven-level course enhances your students' thinking skills, sharpening their memory and improving their concentration along with their language skills. Super Minds develops creativity with visualisation exercises and art and craft activities, explores social values with lively stories and encourages cross-curricular thinking with fascinating "English for school" sections. For ease of use, this Level 2 Teacher's Book is interleaved with pages from the Student's Book. It includes detailed lessonaims, clear instructions and a vast array of extra activities.
Chris Ziegler T-Mobile G1 For Dummies Chris Ziegler T-Mobile G1 For Dummies Новинка

Chris Ziegler T-Mobile G1 For Dummies

Excited about the new Google phone? T-Mobile’s G1 android phone is packed with possibilities, and T-Mobile G1 For Dummies will help you make the most of them. This fun and friendly guide shows you how to navigate the G1’s android interface, make phone calls, view maps, manage contacts, browse the Web, and a whole lot more. Your T-Mobile G1 is so much more than a phone—it’s also an administrative assistant, movie theater, jukebox, mobile office, and several more things all rolled into one device. With T-Mobile G1 For Dummies, you can: Find out all about the Android smartphone operating system and what it offers Learn your way around the G1’s keyboard, buttons, and touch screen See how your G1 connects to both Wi-Fi networks and T-Mobile’s high-speed network Surf the Web, download music and picture files, and tweak browser settings Send and receive Gmail, get where you’re going with Google Maps, and stay organized with Google Calendar Take photos, check out YouTube, and fill your phone with media Manage your e-mail and choose which messages will be synced to your phone Shop the Android Market and discover more cool apps for your G1 Don’t waste a single cool feature of your T-Mobile G1! T-Mobile G1 For Dummies shows you how to use all the great Google functions, play (and even buy) music, browse the Web, add apps, and more.
Andre Perez Voice over LTE. EPS and IMS Networks Andre Perez Voice over LTE. EPS and IMS Networks Новинка

Andre Perez Voice over LTE. EPS and IMS Networks

Voice over LTE (Long Term Evolution) presents the mechanisms put in place in 4G mobile networks for the transportation of IP packets containing voice data and telephone signaling, as well as the technologies used to provide a telephone service in the IMS (IP Multimedia Sub-system) network. Despite the difficulty connected to the handover of the 4G network to the 2G/3G network, a telephone communication will not be established on the 4G network. This book analyzes the technologies that have been put in place, such as CSFB (Circuit Service FallBack), an interim solution that enables a mobile connected to the 4G network to receive an alert transmitted by the 2G/3G network. The book also goes on to develop the SIP (Session Information Protocol) on which the telephone signaling transferred by the 4G network is based, the IMS network that provides the service and defines the routing, the SRVCC (Single Radio Voice Call Continuity) mechanism that maintains communication and the TAS (Telephony Application Server) that supplies supplementary services. Contents 1. The EPS Network. 2. The LTE Interface. 3. The CSFB Function. 4. SIP and SDP Protocols. 5. The IMS Network. 6. Telephone Services. 7. The SRVCC Function. About the Authors André Perez is a consultant and teacher in networks and telecommunications. He works with industrialists and operators regarding architecture studies and leads training on the 4G and IMS networks for NEXCOM.
Exit Voice and Loyalty: Responses to Decline in Firms, Organizations, and States Exit Voice and Loyalty: Responses to Decline in Firms, Organizations, and States Новинка

Exit Voice and Loyalty: Responses to Decline in Firms, Organizations, and States

An innovator in contemporary thought on economic and political development looks here at decline rather than growth. Albert O. Hirschman makes a basic distinction between alternative ways of reacting to deterioration in business firms and, in general, to dissatisfaction with organizations: one, “exit,” is for the member to quit the organization or for the customer to switch to the competing product, and the other, “voice,” is for members or customers to agitate and exert influence for change "from within".
Stephanie Diamond Dragon Professional Individual For Dummies Stephanie Diamond Dragon Professional Individual For Dummies Новинка

Stephanie Diamond Dragon Professional Individual For Dummies

Stop typing and get more done with Dragon Professional Individual voice recognition software Tired of typing, but afraid to take the leap into voice recognition software? No problem! Dragon Professional Individual For Dummies, 5th Edition gives you a great overview of the industry-leading speech recognition software so you can start talking instead of typing in no time at all. With this easy-to-use guide, you'll quickly find out how to use Professional Individual to open documents, write emails and notes, update your Facebook status, and much more. The book includes everything you need to get started, from launching the software and basic dictating to controlling your desktop by voice, and tips for improving accuracy. Available for both Windows and Mac, Dragon Professional Individual is the gold standard for home and professional voice recognition software. Easy to use and much more efficient than typing, the software can take your productivity to the next level. Get an introduction to everything you'll need to know to get started with Dragon Professional Individual voice recognition software Find out how to access documents, write emails, and even update your Facebook status with nothing more than your voice Includes the most updated information on the latest version of the software Offers information for programmers and developers who want to use the software for mobile app development Dragon Professional Individual For Dummies, 5th Edition is your go-to resource to get up and running with this great voice recognition software in no time.
Bill Hughes Windows Phone 7 For Dummies Bill Hughes Windows Phone 7 For Dummies Новинка

Bill Hughes Windows Phone 7 For Dummies

Unleash the full power of your Windows Phone 7! Windows Phone 7 is the new and improved mobile platform for all Windows smartphones. The new platform has been completely rebuilt from the ground up and this guide walks you through everything that's new, from the look and feel to the underlying code to the revamped home screen and user interface experience. Placing special focus on the features and functionality that is shared across all Windows Phone 7 series models, this fun and friendly book covers a wide range of how-to topics on everything from making simple calls to using your handheld device as a mobile computer. Explores the exciting new Windows Phone 7 and the completely revamped platform that will revolutionize the way you experience mobile phone use Shows you how to personalize your interface and exchange and sync information with your Windows PC Covers how to download, install, and use Mobile Office applications Demonstrates creating, downloading, exchanging, and sharing digital media, such as photos, videos, sound, and music files with other mobile device and PC users Windows Phone 7 For Dummies takes your Windows Phone 7 experience to a whole new level!
Dorothy Bass C. Receiving the Day. Christian Practices for Opening the Gift of Time Dorothy Bass C. Receiving the Day. Christian Practices for Opening the Gift of Time Новинка

Dorothy Bass C. Receiving the Day. Christian Practices for Opening the Gift of Time

In this spirituality of time, Dorothy Bass invites readers into a way of living in time that is alert to both contemporary pressures and rooted ancient wisdom. The celebrated editor of Practicing Our Faith asks hard questions about how our injurious attitude toward time has distorted our relationships with our innermost selves, with other people, with the natural world, and with God. As an alternative to the rhetoric of management and mastery, Receiving the Day offers a language of attention, poetry, and celebration. Bass encourages us to reevaluate our understanding of the temporal and thereby to participate fully in the Christian practice of knowing time as God's gift. Embraced in this way, time need not be wrestled with each day. Instead, time becomes the habitation of blessing.
Jeff McWherter Professional Mobile Application Development Jeff McWherter Professional Mobile Application Development Новинка

Jeff McWherter Professional Mobile Application Development

Create applications for all major smartphone platforms Creating applications for the myriad versions and varieties of mobile phone platforms on the market can be daunting to even the most seasoned developer. This authoritative guide is written in such as way that it takes your existing skills and experience and uses that background as a solid foundation for developing applications that cross over between platforms, thereby freeing you from having to learn a new platform from scratch each time. Concise explanations walk you through the tools and patterns for developing for all the mobile platforms while detailed steps walk you through setting up your development environment for each platform. Covers all the major options from native development to web application development Discusses major third party platform development acceleration tools, such as Appcelerator and PhoneGap Zeroes in on topics such as developing applications for Android, IOS, Windows Phone 7, and Blackberry Professional Mobile Cross Platform Development shows you how to best exploit the growth in mobile platforms, with a minimum of hassle.
Sidtis Diana Foundations of Voice Studies. An Interdisciplinary Approach to Voice Production and Perception Sidtis Diana Foundations of Voice Studies. An Interdisciplinary Approach to Voice Production and Perception Новинка

Sidtis Diana Foundations of Voice Studies. An Interdisciplinary Approach to Voice Production and Perception

Foundations of Voice Studies provides a comprehensive description and analysis of the multifaceted role that voice quality plays in human existence. Offers a unique interdisciplinary perspective on all facets of voice perception, illustrating why listeners hear what they do and how they reach conclusions based on voice quality Integrates voice literature from a multitude of sources and disciplines Supplemented with practical and approachable examples, including a companion website with sound files at www.wiley.com/go/voicestudies Explores the choice of various voices in advertising and broadcasting, and voice perception in singing voices and forensic applications Provides a straightforward and thorough overview of vocal physiology and control
Tom Eslinger Mobile Magic. The Saatchi and Saatchi Guide to Mobile Marketing and Design Tom Eslinger Mobile Magic. The Saatchi and Saatchi Guide to Mobile Marketing and Design Новинка

Tom Eslinger Mobile Magic. The Saatchi and Saatchi Guide to Mobile Marketing and Design

A real-world guide to mobile marketing from the head of digital initiatives at Saatchi & Saatchi worldwide The future of marketing is mobile, with seventy-five percent of the world's population having access to a mobile phone and the average American spending 82 minutes per day using her phone for activities other than talking. To traditional marketers unfamiliar with the special challenges of mobile marketing, this territory feels complicated and even frightening. Mobile Magic provides a bird's-eye view of the process of creating great mobile marketing from one of the world's most experienced and successful practitioners.
Savio Chan China's Super Consumers. What 1 Billion Customers Want and How to Sell it to Them Savio Chan China's Super Consumers. What 1 Billion Customers Want and How to Sell it to Them Новинка

Savio Chan China's Super Consumers. What 1 Billion Customers Want and How to Sell it to Them

Chinese Consumers are Changing The World – Understand Them and Sell To Them China has transformed itself from a feudal economy in the 19th century, to Mao and Communism in the 20th century, to the largest consumer market in the world by the early 21st century. China's Super Consumers explores the extraordinary birth of consumerism in China and explains who these super consumers are. China's Super Consumers offers an in-depth explanation of what's inside the minds of Chinese consumers and explores what they buy, where they buy, how they buy, and most importantly why they buy. The book is filled with real-world stories of the foreign and domestic companies, leading brands, and top executives who have succeeded in selling to this burgeoning marketplace. This remarkable book also takes you inside the boardrooms of the people who understand Chinese consumers and have had success in the Chinese market. A hands-on resource for succeeding in the Chinese marketplace Filled with real-world stories of companies who have made an impact in China Discover what the Chinese consumer wants and how to deliver the goods Written by Savio Chan and Michael Zakkour, two leading experts on the Chinese market This book is an invaluable resource for anyone who wants a clear understanding of how China's Super Consumers are changing the world and how to sell to them.
Now You're Talking: Human Conversation from the Neanderthals to Artificial Intelligence Now You're Talking: Human Conversation from the Neanderthals to Artificial Intelligence Новинка

Now You're Talking: Human Conversation from the Neanderthals to Artificial Intelligence

If you’ve ever felt the shock of listening to a recording of your own voice, you realise how important your voice is to your personal identity. We judge others – and whether we trust them – not just by their words but by the way they talk: their intonation, their pitch, their accent.Now You’re Talking explores the full range of our voice – how we speak and how we sing; how our vocal anatomy works; what happens when things go wrong; and how technology enables us to imitate and manipulate the human voice. Trevor Cox talks to vocal coaches who help people to develop their new voice after a gender change; to record producers whose use of technology has transformed the singing voice; and to computer scientists who replicate the human voice in their development of artificial intelligence.Beginning with the Neanderthals, Now You’re Talking takes us all the way to the digital age – with the frightening prospect that we may soon hear ‘Unexpected item in the bagging area’ more frequently than a friendly ‘Hello, how are you?’ in the street.

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The mobile industry for wireless cellular services has grown at a rapid pace over the past decade. Similarly, Internet service technology has also made dramatic growth through the World Wide Web with a wire line infrastructure. Realization for complete wired/wireless mobile Internet technologies will become the future objectives for convergence of these technologies through multiple enhancements of both cellular mobile systems and Internet interoperability. Flawless integration between these two wired/wireless networks will enable subscribers to not only roam worldwide, but also to solve the ever increasing demand for data/Internet services. In order to keep up with this noteworthy growth in the demand for wireless broadband, new technologies and structural architectures are needed to greatly improve system performance and network scalability while significantly reducing the cost of equipment and deployment. Dr. Rhee covers the technological development of wired/wireless internet communications in compliance with each iterative generation up to 4G systems, with emphasis on wireless security aspects. By progressing in a systematic matter, presenting the theory and practice of wired/wireless mobile technologies along with various security problems, readers will gain an intimate sense of how mobile internet systems operate and how to address complex security issues. Features: Written by a top expert in information security Gives a clear understanding of wired/wireless mobile internet technologies Presents complete coverage of various cryptographic protocols and specifications needed for 3GPP: AES, KASUMI, Public-key and Elliptic curve cryptography Forecast new features and promising 4G packet-switched wireless internet technologies for voice and data communications Provides MIMO/OFDMA-based for 4G systems such as Long Term Evolution (LTE), Ultra Mobile Broadband (UMB), Mobile WiMax or Wireless Broadband (WiBro) Deals with Intrusion Detection System against worm/virus cyber attacks The book ideal for advanced undergraduate and postgraduate students enrolled in courses such as Wireless Access Networking, Mobile Internet Radio Communications. Practicing engineers in industry and research scientists can use the book as a reference to get reacquainted with mobile radio fundamentals or to gain deeper understanding of complex security issues.
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